The Arbor Group Camps connects people seeking meaningful summer jobs and internships with unique opportunities to work at one of three New Jersey day camps. They partner with Camp Directors from Tamarack, Oak Crest anThe Arbor Group Camps connects people seeking meaningful summer jobs and internships with unique opportunities to work at one of three New Jersey day camps. d Pine Grove who are looking for enthusiastic, energetic, and dedicated team members. Arbor Group camps are among the best summer camps in the United States.
The Arbor Group Camps needed a new website to recruit staff for their 2002 season and beyond. The site needed to be mobile friendly, load quickly (less than 3 seconds), be user friendly, be easy to update, be accessible, incorporate basic SEO best practices, and be able to easily incorporate images.
Client Challenge
- The Arbor Group Camps requested a new website to advertise staff hiring for their three camps across New Jersey.
- The content needed to be bold and fresh and clean with simple page concepts and image-heavy.
- The site needed to be scalable for adding blog posts in the future.
The Solution
- Created brand new website on WordPress and incorporated site branding using colors from the The Arbor Group Camps logos
- Pages were optimized with on-site SEO to help with search engine page results.
- Engineered the most efficient content workflows possible, allowing their staff to easily update their website.
- Pages flow with easy user navigation to the off-site staff hiring pages.
- Staff included a new, fresh video highlighting the joys and lessons learned and skills obtained from working as a camp staffer.
- Site created using Elementor theme so creating and editing pages is easier for staff in the future.
Impact
- Staff was “wowed” by the new website.
- The Arbor Group Camps can now advertise staff hiring on social media and in marketing collateral with one central website to answer potential staffer questions
- The staff video highlighting the benefits of working at camp adds an element to marketing aspect of the website.
- Staff can expand the site in the future with new pages and new content, images, and even set to expand with blog posts.
- Simple site gets the point across to the user immediately and funnels them to the staff hiring pages.
Key Features
- Blog
- Integration with Vimeo
- User Administration
Services Provided
- SEO
- Web Design & Development
Technology Stack
- Elementor
- WordPress